Goodwill Halloween Landing Page
Creating an immersive experience for exploring all things Halloween at Goodwill, from fun costumes to creepy outdoor decor ideas.
Roles
UX Designer & Web Developer
Client
Goodwill
Platform
Web
The Ask
Goodwill approached our team with a request to create a refreshed version of their Halloween landing page: a space dedicated to the spooky offerings at Goodwill during its best sales period of the year. It needed to act as a resource and inspiration to users, encouraging them to visit their local store for all of their seasonal needs.
The Challenges
Refresh
A new Halloween season meant an opportunity to audit the previous year’s landing page - looking for ways to elevate and optimize. We needed to develop layouts and components that would push the existing site and offer a fresh experience.
Immerse
Our team developed a Halloween-themed campaign for Goodwill that rolled out in tandem with the landing page. Therefore, the site needed to embody the look-and-feel of that “House of Haunts” concept. A place to extend the designs seen in the advertising collateral and an opportunity to bring it to life in a dynamic way.
Engage
Time-on-page was a key performance metric for the client. As a result, we were tasked with finding fun and unique ways to retain users attention - pushing us to think deeply about our users and the content they would find worthwhile.
The Process
As both UX Designer and Web Developer on this project, it was my responsibility to translate all business and user needs into an enjoyable and immersive experience that would be informative while also providing a space to play. The wireframes, annotated below, demonstrate the process of weaving those requirements into a product that is both functional and rewarding to use. As this project transitioned into design and then returned to me to develop, I was able to give life to the static pages by weaving in interactivity, micro-animations, and gamification that tapped into the Halloween spirit.
The Result
The final product is a kitschy interface that calls back to nostalgic PC gaming sites, sparking childlike curiosity in users. By layering in an interactive easter egg hunt, I was able to effectively gamify the browsing experience to keep users engaged and incentivize them to explore further. The extensive use of imagery and illustrations is pivotal in digitally guiding users on an immersive journey into the “House of Haunts.”
Check out the video below to get a tour of the final site.